Top form builders overview (Online & WordPress)

In today’s post, we’re going to be covering some of the world’s most popular online and WordPress form builders. We will share a brief overview for each form builder to help you understand the differences between each one. While form builders are designed to build forms, each form builder is generally known for a specific feature or set of features that help distinguish them competitively in the marketplace.

Please note: This is not a review post and only contains pertinent information for informational purposes only.

Online form builders

1. 1. Jotform
2. 2. Typeform
3. 3. Google Forms
4. 4. Likeable Forms

WordPress form builders

1. 1. Gravity Forms
2. 2. WPForms
3. 3. Likeable Forms

Jotform

Jotform is a well established online form builder that began in 2006. It is an easy to get started sign up process and is extremely feature rich. Jotform currently offers over 100 integrations and over 10,000 importable templates. Due to the success of Jotform, the company currently has 550 employees. With this amount of employees and because they have been around since 2006, Jotform is able to offer extensive features to their customer-base that go beyond building forms. Some of these features include database tables, workflows, PDF editor, and AI agents. Jotform currently offers 5 available prices, which ranges from a free version to 99.00 a month, as well as their custom enterprise pricing.

Typeform

Typeform is most notably known for coining the term “conversational forms”. This type of form displays only one input field at a time, which makes for a unique form experience for people completing the forms. Typeform began in 2012 in Barcelona, Spain and currently has 500 employees. While Typeform is known for their interactive form design, they have incorporated artificial intelligence to help you better understand the response data so you can “get to know your customer better.” Typeform currently offers 300 integrations and over 600 pre-built templates. Typeform offers a 5 tier pricing structure which includes a free plan, basic, plus, business, and enterprise.

Google Forms

Google Forms is a leader in the online survey space and currently holds just over 44% of the market-share. Google forms are used not only for the ease of use of building forms, but also because of how it seamlessly integrates with other Google Workspace apps you already use. Google Forms is completely free to use and only requires a Gmail account to start building online forms. While Google Forms offers integrations with products like Google sheets and other Google Workspace products, their third-party add-ons are predominantly found on external sites such as Zapier. Google Forms is designed for building simple forms and/or forms that need to integrate easily with Google Sheets.

Gravity Forms

Gravity Forms is considered by consumers to be one of the most powerful form builders for WordPress. Designed to be developer friendly and with a large community of WordPress developers, Gravity Forms offers one of the largest add-on ecosystems available. More than forms, you can create online directories, add highly customizable functionality to input fields, build chatbots, and automate workflows with their add-ons ecosystem. Founded in 2007 and began as one of the most premium WordPress plugins available. Gravity Forms includes 48 integrations that are bundled with their WordPress form builder. Gravity Forms currently offers three pricing plans, which are basic, pro, and elite, and pricing ranges between $59.00 and $259.00.

WPForms

WpForms is one of the largest and most WordPress user adopted form builder plugins available on the WordPress Repository. With over 6 million users, WPForms is known to be a beginner-friendly way to start building forms for your WordPress website. WPForms currently offers 21 direct integrations that can be downloaded and installed alongside their form builder and over 400 well documented integrations using Zapier. Started in 2016 WPForms is still somewhat new in comparison to other WordPress form builders but has been extensively developed in recent years and is owned by WPBeginners - an online resource blog for getting started with WordPress. WPForms lite can be downloaded for free through the WordPress repository, and their premium versions can be purchased directly on their website. WPForms prices range from free to $299.50 for their elite plan.

Likeable Forms

Likeable Forms is designed for both building forms online and also is available for download for WordPress websites. Likeable Forms is known for combining the entire form building process and all the features including notifications, integrations, start and end screens, and form logic into one visual wall/form. Likeable Forms began in 2024 in Nashville, TN and emphasizes its ease of use for non-technical users as well as developers. Likeable Forms currently offers 50 integrations, a template's library for popular use-cases, and a design library. Prices vary for each platform and range from 50.00 to 299.00 for WordPress and between 20.00 to 100.00 for their online version.

In conclusion, choosing the right form builder depends on your unique needs and the type of user experience you're aiming for. Online form builders like Jotform, Typeform, and Google Forms offer flexibility, ease of use, and a variety of integrations that cater to different industries and use cases. Whether you're looking for advanced features, a simple survey, or a more interactive experience, there's an online form builder for every requirement. For WordPress users, builders such as Gravity Forms, WPForms, and Likeable Forms provide tailored functionality that integrates smoothly with your WordPress site, offering everything from powerful add-ons to beginner-friendly options.

Ultimately, each form builder stands out in its own right, so it's essential to evaluate what features, integrations, and pricing best align with your business needs. Whether you're managing a small personal project or running a large-scale operation, the right form builder can streamline your workflow, increase efficiency, and enhance user engagement.